Copywriting and Editing Services
Training and Experience
Terry Ertter handles copywriting and editing assignments for Creative License. Terry has a B.A. degree in English and years of experience teaching at the high school level and producing publications and marketing materials for the corporate world. Over the past two decades, he has written and published thousands of pages of copy for a variety of corporate magazines, brochures, flyers, web pages and other marketing projects. His specialty is translating the techical jargon of complicated processes to make them understandable for general audiences.
Newsletters and Magazines
Let us help you communicate your message to your employees and customers. Do you have a customer who raves about your products and services? Customer testimonials are often the most powerful marketing tools, especially when the customer is successful and respected within his or her industry. Terry specializes in customer testimonials. Give him an hour to sit down with your customer, talk about the business and shoot some pictures. He will turn that interview into a feature you'll be proud to share with your other customers and prospects.
Do you have a large operation with people who don't know how those in other departments and divisions contribute to the organization's success? Boost morale and improve teamwork by showcasing those contributions. Terry will gather the facts and share them with all your people.
Here are three samples of Terry's work from the past couple of years:
Northern Arizona coal mine: This story was written for Empire's employee news magazine. It spotlights a major customer with operations in a remote part of the state. Most of Empire's employees had never been anywhere near the mine and had little idea how it operated. Download pdf file or click here for html version
California custom farming business: This is a customer testimonial produced for a magazine mailed to all agricultural customers. Download pdf file or click here for html version
Five articles for customer publication: Pages from a publication mailed to owners of small contracting companies. Download pdf file
Technical Materials
Explaining technical processes and concepts to a non-technical audience can be a challenge. During his years working with engineers and technicians at Caterpillar dealerships, Terry became good at grasping the concepts and putting them into language readers could understand. Terry's comfortable with technology, so writing about it is usually easy for him.
Years in the corporate world also gave Terry considerable experience with the language and processes of Six Sigma. He frequently had to explain what the Six Sigma teams were trying to accomplish, so readers could understand and appreciate the projects. Prior to his years working with Six Sigma, Terry worked closely with Quality Improvement teams. Since the early 1990s, Caterpillar has hosted an annual Quality Improvement competition for all its dealers worldwide. Dealers are encouraged to submit reports detailing projects they have completed and to show how the projects improved the quality of a particular service or process. Terry wrote Empire's entries for several years. Three of his reports were judged as the best for the year, including the one written the first year of the competition.
