Training and Experience
Terry Ertter handles copywriting and editing assignments for Creative License. Terry has a B.A. degree in English and years of experience teaching at the high school level and producing publications and marketing materials for the corporate world.
Over the past 25 years, Terry has written and published thousands of pages of copy for a variety of corporate magazines, brochures, flyers, web pages and other marketing projects. His specialty is translating the techical jargon of complicated processes to make them understandable for general audiences.
Newsletters and Magazines
Let us help you communicate your message to your employees and customers. Do you have a customer who raves about your products and services? Customer testimonials are often the most powerful marketing tools, especially when the customer is successful and respected within his or her industry. Terry specializes in customer testimonials. Give him an hour to sit down with your customer, talk about the business and shoot some pictures. He will turn that interview into a feature you'll be proud to share with your other customers and prospects.
Do you have a large operation with people who don't know how those in other departments and divisions contribute to the organization's success? Boost morale and improve teamwork by showcasing those contributions. Terry will gather the facts and share them with all your people.
Most of our copy writing assignments lately have been done for Rocky Mountain Construction magazine. Stories for the magazine area a challenge, since the target audience consists of engineers, architects and technical experts in the construction industry. They expect writers to know the industry and its jargon. Here are links to recent stories:
Flagstaff Wastewater Treatment Plant (7-page pdf file)
Arizona State University Downtown Phoenix Campus expansion (pdf file)
Technical Materials
Explaining technical processes and concepts to a non-technical audience can be a challenge. During his years working with engineers and technicians at Caterpillar dealerships, Terry became good at grasping the concepts and putting them into language readers could understand. Terry's comfortable with technology, so writing about it is usually easy for him.
Years in the corporate world also gave Terry considerable experience with the language and processes of Six Sigma. He frequently had to explain what the Six Sigma teams were trying to accomplish, so readers could understand and appreciate the projects. Prior to his years working with Six Sigma, Terry worked closely with Quality Improvement teams. Since the early 1990s, Caterpillar has hosted an annual Quality Improvement competition for all its dealers worldwide. Dealers are encouraged to submit reports detailing projects they have completed and to show how the projects improved the quality of a particular service or process. Terry wrote Empire's entries for several years. Three of his reports were judged as the best for the year, including the one written the first year of the competition.
